Technical SEO is the process of optimizing a websites code and content to improve search engine rankings. It helps ensure that the search engine crawlers have an easier time crawling the website and indexing its pages. By doing this, websites can improve their visibility on the web and become more accessible to potential customers.

Technical SEO can help to reduce page loading times and ensure that your website is optimized for both desktop and mobile devices. This will also improve user experience, helping visitors stay on your pages longer, look at more of your content, and potentially increase conversations. By reducing page load times, you can also rank better in organic search results because Google prefers faster-loading websites.